Description

Hosted by: Todd Valentine (CEO) & Gernise Gregoire (CMO) of VBG Creative Description: Most small businesses are bleeding money on marketing without realizing it. From chasing trends to running ads without strategy, wasted spend adds up fast. In this no-fluff session, Todd and Gernise break down the five most common ways small businesses waste their marketing dollars—and show you exactly how to fix it. You’ll walk away with practical steps to align your strategy, tighten your budget, and get results without overspending. Who It’s For: Entrepreneurs, small business owners, startup founders, and nonprofit leaders who want to stop guessing and start marketing smarter. Key Takeaways: - The 5 biggest money-wasting traps in marketing - How to fix each one with lean, effective strategy - How to get more ROI from your current content, ads, and team Format: 45-minute live session + 15-minute Q&A